Today’s guest post comes from my gal pal Melissa Fairman who is an HR Practitioner as well as one of our favorite HR Bloggers over at HRremix. And if you’d like to see Melissa in person (so to speak) check out this video interview I did with her awhile back.
Photo Credit: SironaSays < totally check this blog out too!
If you are curious about social media, have been to an HR conference, or a local SHRM meeting you’ve probably heard plenty about social media. Did you bite though? Did you sign up for a Twitter account?
Or maybe you just wrote it off as a fad?
Well, social media isn’t a fad.
Social media has done a lot for me and my career. As I’ve detailed before, having a big network with tons of connections is a great thing regardless where you are at in your career.
But I don’t think social media is the answer.
Stay with me. Here is the key, if you want to be successful on social media you have to be:
- a great networker
- or aspire to be a networker
- or at the least be outgoing, open-minded and interested in other people
By the way I fall in that last category. I still struggle with the networking thing because I tend to be a bit shy; I’m not a born net-worker but I am open-minded, somewhat outgoing and have an interest in people.
The people who fit in the above categories are the people who are successful at social media. It is because they put effort into connecting with others, they would be successful regardless if it was online or in person.
The act of signing up for a Twitter account will not change anything. You have to be willing to interact with others. You have to be willing to follow others.
By the way, signing up for a Twitter account, locking it down and/or logging on once a week is not engaging in social media. I hate when people do that and then say “I tried Twitter, it was dumb.” No. You didn’t try Twitter; you made a half-ass attempt.
So to answer the question Anita is asking: “Do we need social media in HR?” “Is social media relevant to HR?” The answer is Yes and Yes! But only to the extent that you go into it with the right mindset.
Social media is not going to cure the following recurrent HR ills: crappy candidates, being the policy police, lack of an HR seat at the table or the general lack of respect HR gets.
But it will give you access to an extraordinary number of people who are willing to talk about and share their struggles and triumphs in HR. The kind of people who want to help their employees and their organization and they do that in a ton of different voices: sincerity, sarcasm, snark, humor and in serious tones as well.
This post originally aired over at HRremix.