Your Application Process Sucks! 3 Ways to a Much Better Approach

Heinz_Sees_A_Huge_Stack_Of_PaperworkToday’s job application processes are insulting. You would think we are still in the 80’s. Some career sites take an applicant an hour to apply and are strategically created to do so, as to “weed” out the misfits. That’s absurd. And employers wonder why they can’t fill jobs?

80% of companies are using archaic software and processes from the dinosaur age – here’s what that looks like:

  • We waste 45 minutes having applicants fill out a cumbersome, 1999-vintage online application form.
  • They’re asked to remember and write down every hiring date (year AND month) and departure date (ditto) for every job they have ever held; AND remember every salary and every supervisor’s name plus their phone number (gross).
  • We want them to agree upfront to a background check, drug test, credit check, and reference check before they have even received so much as the courtesy of a return email message.
  • They’re required to send all their personal information into the abyss, on the off chance that the employer might stop to respond with a phone call, an email message or an off-handed auto-responder that says “Don’t call us; we’ll call you – or else we won’t.”

What self-respecting person is willing to put up with this demeaning routine? We’re treating potential candidates like  two-year-olds. If employers can’t show more respect to the talented people applying for work in their companies, why would any job seeker with other options sign up for this kind of treatment?

My suggestion would be that every recruiter or hiring manager take one day, put themselves in the shoes of the applicant and go through their own company’s application process to get a feel of what their applicants are experiencing.

So, what should the current hiring process look like? I don’t have that down pat but I do have a few suggestions. Here we go:

  1. Keep it simple, stupid. Stop asking dumb questions like “What is your greatest weakness?” or “How do you feel about working in a team environment?” Instead, allow the applicant to either upload their resume, answer a few questions related to the position and be done with it. Better yet, develop a mobile app that quickly allows candidates to find and apply from their mobile devices. Ain’t nobody got time for that other stuff.
  2. Stop requiring double work. If you ask for an attached resume and then have me type in the same information throughout the remainder of the online application process – you’re wasting my time. I’m gonna say “forget it – it’s not worth it” and hit the escape key. Don’t be redundant.
  3. Make it interesting. Get creative. Have your intern build a short game where your applicant can hit a green frog or a yellow umbrella in answer to a question. Okay, I kid (kinda) – but think outside the norm in ways you can get creative with your ATS. Is that possible? I think so. If this isn’t an option, how about incorporating social media into the mix? How cool would your company look if you were to do that?

Let’s review: Short, sweet, to the point, interesting, social, creative and non-redundant. How hard could that be?

For a few great tips on tools that could replace the interview check this post!

This post originally aired over at DiscoveringSocial.

Check out this hangout with the @Gozaik team discussing the new Twitter Resume and Job Posting product Gozaik

gozaikA few weeks ago I came across a new product for both sides of the hiring line – job seekers looking to find jobs and connect with recruiters online and for the recruiter and companies looking for prime candidates! I’m talking about a new kind of Google filtering within Twitter that narrows the job search for the above mentioned folks.

I immediately connected with the founder Joe Budzienski and asked if he would join me in a hangout to discuss it further, which we did. Here is the recording – it’s only around 30 mins!

I love anything that has to do with social and new technology! Check out the cool ways this is going to help you as Employers, Recruiters and Hiring Managers:

Promote Your Job Tweets

  • Gozaik job search displays job tweets to job seekers. Sign up now to validate your Twitter handle and drive more traffic to your Twitter job posts.

Search Candidates (COMING SOON!)

  • Identify active job seekers that meet your criteria. Review rich multimedia resumes. Watch video introductions.

Spot Trending Talent (COMING SOON!)

  • We spotlight ‘trending’ job seekers. Individuals with the most activity trend within your dashboard, highlighting job seekers you may be interested in.

Tweet Job Announcements (COMING SOON!)

  • Increase your job tweet response by delivering your job announcements through our ‘Job Announcement’ service. We structure tweets to optimize candidate response.

If you’re a job seeker or someone wanting to hire the best talent – do yourself a favor and check out Gozaik. Make sure to connect with them online. Get in on the ground floor!

 

Social Media ROI – Perhaps it’s not what we Thought

yomamaI recently came across a fantastic article titled “The New ROI for Social Media Recruiting” which not only gave great insight into this year’s ERE Recruiting Conference & Expo but shared a little of why folks still are not jumping on the social media bandwagaon, especially executives. Perhaps we are trying to measure the wrong things.

This article talks of discussions that took place at the Conference that even big named brand representatives are still having a hard time getting their senior corporate managers and leaders involved or even understanding the ROI of social media and how it affects their organizations. We’re still looking at it as an end all, cure all as opposed to a valuable tool and channel of influence to our overall efforts. Perhaps that’s because of how it’s been presented to us.

Social is a grand tool for getting your brand out there and as this article surmises you can’t not be there.

You can’t not be on social because candidates, potential candidates, and those whom you hope to attract and someday hire will see your absence from the social media landscape as a negative. Doing it poorly is equally negative.

When a company fails to post regularly, and especially when comments and questions go unanswered for days or never, or when a company indiscriminately dumps all its job postings into Facebook’s news feed, it says, in the words of one recruiter, “This is a lame company that has no idea what social media is all about. Who wants to work for a company people think is lame?

The great thing that social enables us to do, and especially for brands and organizations, is telling the employer story and building its brand. Things such as the culture of the organization and what to expect in the hiring process on through to the day to day “what it’s like to work there” kind of things. These are the very particulars potential candidates are looking for when deciding whether or not to even begin the hiring process.

We may never be able to obtain ROI in how many folks we’ve hired through Facebook or Twitter (social in general). Instead, we should be looking at the value in branding and reputation building.

What does your company brand look like online? Are you a ghost town?

If you’re looking into a few easy ways to start, check out Glassdoor’s free resources.

Managing Social Media while Recruiting – Is it possible?

Here is a great post I came across this past week by my online friend Bill Vick from his site where he dives into using social media as a tool in recruiting and social networking. He puts out some great content and I’d like to share this video interview he did with Leslie Mason of the recruiting team Intuit. You can find the original post HERE!

The most frequent comment I hear from recruiters when we talk about social media is that it takes too much time… they are super busy finding candidates and filling reqs and don’t have 2 -3 hours a day to spend on social channels, updating their statuses and broadcasting information. While I agree that it takes a bit of time up front, once you have all your social profiles completed you really only need to spend 30 minutes a day monitoring and updating them.  I am a big believer in automating whenever possible and have found some great tools to help me navigate the social media waters.

First get all your profiles “social ready” especially your LinkedIn profile.  Make it easy for candidates to find you, have your LI Profile completely updated.  Make sure you are an open networker and your profile clearly spells out what you are recruiting for, what industries, etc. and how to contact you so candidates can find you.  I also use a one click LinkedIn invitation and post that on my profile so people will connect with me.  A friend of mine, Stacy Zapar, figured out a way to do it.  Here’s her article with instructions: http://www.stacyzapar.com/2010/12/how-to-be-linkedin-pro-create-one-click.html.

My favorite tool and secret weapon is the Bitly Bundle!  Keep all your current job openings in a bitly bundle and post it on your LinkedIn profile at the top of your summary.  You can tweet and post to Facebook directly from the bitly bundle.  I socialize my bundle every Friday so people can review my job openings over the weekend. It’s quick and easy and only takes one click.  Bitly also tracks analytics and creates a QR code for your jobs… very cool.

Some quick ways to automate are to follow blogs and online papers like Mashable, TechCrunch, Fortune, VentureBeat, INC.com, Wired, Engadget, etc.  Then use RSS feeds to Google Reader or Outlook.  You can quickly scan and click on interesting articles and then use a tool like Buffer App to schedule sharing via Twitter, LinkedIn and FB.  This is a free tool that allows you to schedule up to 10 articles at specified times each day.

HootSuite or TweetDeck are great tools to manage social feeds.  I use HootSuite and have linked it with my Twitter, Facebook and LinkedIn Feeds.  I have tabs for each stream and can schedule posts to all of these networks, multiple times.  Bullhorn Reach is also a free service to automate job postings; it will send your jobs out to your specified networks at specified times.

People are visual… we find that candidates today want to see what it would be like to work with potential employers.  A great way to show your company’s culture is with Pinterest.  You can create Community Boards with pictures of your campus and candid pictures of employees having fun at work as well as videos from the hiring managers.  This gives candidates a peek behind the curtain, into your organization.

Remember the first rule of social is to build relationships!  We are not out there to be a job board aggregator.  Become a subject matter expert in your area… follow thought leaders, engage with them, comment on and share their articles.  You never know…one day you may get an invitation from Bill Vick to be interviewed.

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Make sure to connect with both of these fine folks online – there’s great learning coming your way when you do.

Glassdoor’s New Social Recruiting Tools for Hiring and Employment Branding

glassdoor logoI love discussing new technology especially as it relates to the world of work.

Just this week one of my favorite’s Glassdoor added some snazzy services to aid companies in their Employment Branding and Recruiting efforts with their Self Service Online Employer Center. These are FREE tools to assists companies in having a hand in their own company branding and if I do say so myself, a brilliant move by my friends at Glassdoor.

I’ve been singing the praises of Glassdoor for a few years now and just in case you missed it they are one of the main social job and career communities that are changing the way people find jobs and the way companies recruit top talent.

glassdoor ratings

These guys came on the scene in 2007 and here are a few of the items offered to job seekers:

  • Access to the latest job listings
  • The ability to see Inside Connections via their Facebook network
  • Access to company-specific salary reports, ratings and reviews of said company
  • CEO approval ratings
  • Interview questions to expect and what it’s like to work at said company (What to expect)

On the Employer End

Employers can also get involved in the conversation through Glassdoor’s suite of social recruiting solutions to reach target job candidates when they’re making career decisions

This new exciting add-on called the Employer Center is an easy-to-use self-service tool currently in beta that helps companies make social recruiting decisions based on job seeker activity and authentic workplace insights. Take a look at PepsiCo’s page:

Pepsi-Profile.-Short-Version-w.-highlights

With the Employer Center, companies can get access to information about job seeker engagement and demographics, understand what jobs attract the most candidates and when, track employee satisfaction ratings trends, and benchmark their brand’s reputation against competitors.

As a company representative with this account, you can:

  • Update your company’s profile with basic information (i.e. website address, headquarter location, employee count, year founded and more)
  • Provide a company description and mission statement
  • Respond to your company reviews and interview reviews
  • Add awards and photos
  • Request updates to your stock ticker, CEO and list of competitors
  • Flag reviews that may be inappropriate

The amount of insight and data a Brand Manager can obtain from this is unbelievable. I saw this in action in a private Webinar and was astounded!

I’m telling you, there’s no other jobs site or professional network that combines this level of employee feedback and job seeker activity to help companies make more informed recruiting decisions while allowing them to manage their employer brand.

Click HERE for a free Employer Account. If  you don’t check this you’re totally missing out!

Social Apps and Fast Fads

fadsToday’s guest post comes from a savvy young gal in the social marketing industry Lexi Kubrak. Let’s give a read, shall we?
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This year, I could not believe the amount of tech that came up and went out. Every other week I was overwhelmed with invites from new start ups or social apps for my phone, mac, PC, TV, and whatever other device has any wifi capability. It got to a point where my head was spinning from one window to the next, just trying to keep up with the postings. But after a while, I had to slow down and choose what was best for my sanity – not my @Klout. 
Recruiters have a horrible track record with jumping on the newest social app bandwagon. From Facebook to Google+, Klout to Kred, recruiters want to be everywhere at once to widen their reach and search out some diamond candidates in the rough. It’s definitely a strategy, but one that, like me, can wear you thin. 
 
As I write my career plan for 2013, I wanted to share a new strategy that might help focus the social reach of your recruiting career, and better narrow your chances of finding the right people for the respective industry. Think about you’re candidate focus. I know that with recruiting and HR, we can be asked to look for a myriad of people from a variety of industries, but online, there are better places than others to find them.
Instead of using the “spray and pray” technique, with a social profile from every platform available, it would be prudent to do some research into the age group and candidate needs. Find out real statistics of where people are online and where they interact the MOST. If it’s a new platform, be suspicious if anyone it going to be on it, and if it’s google, be wary that anyone actually uses it. 
Wired released a great article, with awesome graphs from Neilson that show the true use of social media:
 
top five social
 
The top five are where you want to hit. Likewise, there are similar lists for coders, creatives, artists, etc. As a recruiter you can’t be everywhere at once, but if you can be where you need to be, the right time at the right place, your clients will truly thank you. 
 
So try not to be a faddist, be focused. 

About the Author:

Lexi_Med_6400Lexi Kubrak is an independent (and loving it) consultant with her company, Enigma Marketing. Utilizing social media, word of mouth and people-powered campaigns, her ideas stand out in a crowd – just like her. Building a brand and watching it grow is what Lexi loves to see, and her own blog and energetic life reflects her passion to constantly rethink and redesign the way things are done.
Connect with Lexi:

Using Klout to Screen Job Applicants

Don’t get me wrong, I love Klout perks. I’ve gotten some good chit over the past few years – anything from wine openers to T-shirts to smartphones worth $700.00.

But lately, I’ve been hearing a lot about social recruiters and companies looking to Klout to determine one’s “influence.” Heck, I’ve even heard rumors that financial institutions are using Klout to determine one’s credit worthiness. That takes the cake for me.

If you have been in a dark room hiding for the past year or so and don’t know what all the Klout is about, here’s a little info.

I’m all about online influence, relationship and community building and I glance at my Klout score from time to time. But I really don’t take it seriously. In fact, I haven’t invited a single person to join Klout (that I know of). See below. I find the picture to be quite funny and don’t think I will ever invite anyone on Facebook to join Klout – ever!

I think the reason that companies should not weigh in on someone’s Klout score for a potential job (accept perhaps in Digital Footprint and Management in Social Media but only in this area and since my Klout is somewhat good :) ) is that it can be manipulated as written in this post “Klout Myth Busters: Thoughts From The Experts.” I like what one dude says in this article:

Klout is a naive measurement that takes a 3 dimensional universe of influence and reduces it to a one dimensional snapshot. Like all other algorithmic people-scoring utilities, it only works as a very general indication of a person’s importance in the social media universe. (BAM!)

It’s funny how we take this whole thing so seriously and any new technology that comes along. There are some great tools out there that can truly assist in online recruiting, sourcing or whatever, don’t get me wrong, and I’ll be writing about those in the weeks to come.

But perhaps we should go back to “oldschool” methods of honing in on those skills that help us in determining the best fit, the best candidate and skills set or pull a dang credit check to determine if you should give someone a loan instead of looking to something like Klout!

What’s your whole thought of Klout and online influence? You’re the expert, you tell me?

Photo Credit: DeonDesigns

#IHRIMConf Wrap-Up, Travels with @SabrinaLBaker, and #FollowFriday

So, as you can tell by all my posts this week, I’ve been attending the IHRIM HR Technology Conference and Expo in Chicago. I was asked to be a part of the social media press corp and blog LIVE from the conference. I was honored.

Sabrina Baker and I headed out at the crack of someone on Tuesday around 5:30 am to catch a train to the city (It’s about an hour and a half train ride). She and I always have a blast when we hang and try not to get into too much trouble, though I was wondering if we might – when we hopped on the silent train by mistake. That was hell for both of us.

We wanted to make sure we were there for the opening session with Jamie Notter who did an outstanding job as opening keynote. See my post HERE! The conference went on to of course add several break-out sessions in which my cohorts Sabrina Baker, Dwayne Lay and I all headed to so we could tweet, blog and share throughout our extended online presence. My first session was regarding Gamification at Work by Scott Randall of BrandGames and I had it marked on on my schedule on my mobile app. Read more about that HERE!

And while I’m at it may I say that the mobile conference app was the shizzle! (See pic above) In association with TripBuilder app designers – this app was easy to navigate, had amazing features such as notes that you could save in your session files and go back to at a later time, manage your way around the hotel, connect with other attendees, find your vendors in the exhibit hall and the whole shabang! I’m looking into finding out more about TripBuilder for Illinois SHRM State Conference. Easy is good. And when you mix easy with highly functional you have – #Winning.

We had a great time walking around to the exhibitors booths and had fun holding video interviews with a few of them. I also had the privilege of interviewing Marc Miller, the author of Heroic HR. Come on over to YOUTUBE and see those. Oh, and while you’re there – subscribe if you’d like!

Lastly, it’s always great when you can meet your online connections IRL (In Real Life) and take that relationship to another level as I was honored to do with my friend and Twitter connections Deb Maher, Narcisco, and Bonnie Clark, to name a few. These folks are simply superb. #FF (make sure you follow them)

All in all, it was a great conference and I’m glad I was able to be a part!

#Follow Friday – Video with Geoff Webb and Jeff Waldman – #WATCHTHIS

Today I am honored to share my video interview with Geoff Webb (Radical Events) and Jeff Waldman (SocialHR). We discuss what Radical Events, Social HR and Social HR Camps, and bringing all that to ILSHRM12.

Enjoy and have a tremendous weekend, my friends.

Connect with Geoff Webb: Twitter, Website, LinkedIn, Google+, Facebook

Connect with Jeff Waldman:Twitter, Website, LinkedIn, Google+, Facebook

Landing a job at LegoLand

Taking a break from my #Follow Friday videos this week.

Last week, I watched Rock Center with Brian Williams where he showcased “Master Model Builder at LegoLand” (aka Lego Certified Professsional) and the LegoLand Interview process. I found it fascinating.

LegoLand, where one never has to grow up :)

For more on what it’s like to work at LegoLand WATCHTHIS.