Your Application Process Sucks! 3 Ways to a Much Better Approach

Heinz_Sees_A_Huge_Stack_Of_PaperworkToday’s job application processes are insulting. You would think we are still in the 80’s. Some career sites take an applicant an hour to apply and are strategically created to do so, as to “weed” out the misfits. That’s absurd. And employers wonder why they can’t fill jobs?

80% of companies are using archaic software and processes from the dinosaur age – here’s what that looks like:

  • We waste 45 minutes having applicants fill out a cumbersome, 1999-vintage online application form.
  • They’re asked to remember and write down every hiring date (year AND month) and departure date (ditto) for every job they have ever held; AND remember every salary and every supervisor’s name plus their phone number (gross).
  • We want them to agree upfront to a background check, drug test, credit check, and reference check before they have even received so much as the courtesy of a return email message.
  • They’re required to send all their personal information into the abyss, on the off chance that the employer might stop to respond with a phone call, an email message or an off-handed auto-responder that says “Don’t call us; we’ll call you – or else we won’t.”

What self-respecting person is willing to put up with this demeaning routine? We’re treating potential candidates like  two-year-olds. If employers can’t show more respect to the talented people applying for work in their companies, why would any job seeker with other options sign up for this kind of treatment?

My suggestion would be that every recruiter or hiring manager take one day, put themselves in the shoes of the applicant and go through their own company’s application process to get a feel of what their applicants are experiencing.

So, what should the current hiring process look like? I don’t have that down pat but I do have a few suggestions. Here we go:

  1. Keep it simple, stupid. Stop asking dumb questions like “What is your greatest weakness?” or “How do you feel about working in a team environment?” Instead, allow the applicant to either upload their resume, answer a few questions related to the position and be done with it. Better yet, develop a mobile app that quickly allows candidates to find and apply from their mobile devices. Ain’t nobody got time for that other stuff.
  2. Stop requiring double work. If you ask for an attached resume and then have me type in the same information throughout the remainder of the online application process – you’re wasting my time. I’m gonna say “forget it – it’s not worth it” and hit the escape key. Don’t be redundant.
  3. Make it interesting. Get creative. Have your intern build a short game where your applicant can hit a green frog or a yellow umbrella in answer to a question. Okay, I kid (kinda) – but think outside the norm in ways you can get creative with your ATS. Is that possible? I think so. If this isn’t an option, how about incorporating social media into the mix? How cool would your company look if you were to do that?

Let’s review: Short, sweet, to the point, interesting, social, creative and non-redundant. How hard could that be?

For a few great tips on tools that could replace the interview check this post!

This post originally aired over at DiscoveringSocial.

Keepin it Real – A closeup of my California Vacation

ikeepsitrealHey nerds! I just got back from Southern California and I thought I’d show you a close up into my trip. YEAH that’s right, I’m making you watch my video slideshow presentation. Just pretend you’re in my living room.

I had a blast with my BFF Lorrie and the weather was fantastic.

Enjoy a look into my world and have an amazing weekend.

Social Media ROI – Perhaps it’s not what we Thought

yomamaI recently came across a fantastic article titled “The New ROI for Social Media Recruiting” which not only gave great insight into this year’s ERE Recruiting Conference & Expo but shared a little of why folks still are not jumping on the social media bandwagaon, especially executives. Perhaps we are trying to measure the wrong things.

This article talks of discussions that took place at the Conference that even big named brand representatives are still having a hard time getting their senior corporate managers and leaders involved or even understanding the ROI of social media and how it affects their organizations. We’re still looking at it as an end all, cure all as opposed to a valuable tool and channel of influence to our overall efforts. Perhaps that’s because of how it’s been presented to us.

Social is a grand tool for getting your brand out there and as this article surmises you can’t not be there.

You can’t not be on social because candidates, potential candidates, and those whom you hope to attract and someday hire will see your absence from the social media landscape as a negative. Doing it poorly is equally negative.

When a company fails to post regularly, and especially when comments and questions go unanswered for days or never, or when a company indiscriminately dumps all its job postings into Facebook’s news feed, it says, in the words of one recruiter, “This is a lame company that has no idea what social media is all about. Who wants to work for a company people think is lame?

The great thing that social enables us to do, and especially for brands and organizations, is telling the employer story and building its brand. Things such as the culture of the organization and what to expect in the hiring process on through to the day to day “what it’s like to work there” kind of things. These are the very particulars potential candidates are looking for when deciding whether or not to even begin the hiring process.

We may never be able to obtain ROI in how many folks we’ve hired through Facebook or Twitter (social in general). Instead, we should be looking at the value in branding and reputation building.

What does your company brand look like online? Are you a ghost town?

If you’re looking into a few easy ways to start, check out Glassdoor’s free resources.

Looking for a Job is like looking for your Soul Mate

Hey guys and gals – I’m on vacation still, in sunny California. Here’s a great post (or so I thought) from the archives. Enjoy and see you next week!

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Many years ago I dated this fantastic guy.  He was funny, charming, said all the right things, wined and dined me. We dated for several months.

The great thing was that he lived about 12 hours from me and we would see one another when he was in town for business, we’d meet in Orlando for a fun weekend or I would fly to see him. It seemed like the perfect match.

Then things started getting a little serious and I found myself saying “This sh#$ just got real.”

I found myself babysitting his five-year-old while he went darting off to work leaving me to cook, clean and babysit. As if that wasn’t enough to make me run he started asking questions like “Whose car was that at your house on such and such night?” And saying things like “My Mom doesn’t even know where I live. You can never tell anyone where I live.”

It wound up that we had a little sit down conversation and it came to a head that he worked for some secret government agency and that was why no one was to know where he lived – not even my parents if we were to marry. And then he started talking about me becoming his five-year-old’s mother and I was all….”Wait now, lets back up.”

Here’s the thing – I had only been divorced two years and was enjoying time by myself and taking care of  my daughter who was around 17 years of age. I did not want to get into a relationship where I was now taking care of a five-year-old and having to parent all over again when my kid was about to turn 18, graduate and fly the coop.

I know, that sounds horrible. But it’s just a fact and a frame of mind I was in. And I was not ready to settle and / or compromise.  And I shouldn’t have to, no one should unless they choose to.

Now stay with me ………

My point in all this is that sometimes we don’t look into the culture of an organization and we rush into something because it “appears” to be the perfect fit. It’s not until after a little time that we realize we’ve screwed the pooch! Then we feel stuck and feel as if there is no way out. Just like we do in our relationships.

Sometimes it just makes sense to find out about an organization (Google them if you have to), look them up on Glassdoor.com. Find out what employees are saying about their culture and take some time to really determine if it’s really a good fit for you. If it’s where you want to burn the midnight oil.

And lastly, go with your gut. If you feel weird vibrations during an interview just be bold enough to say “You know what? I’m not ready to take care of your five-year-old” and walk away.

It’s always better in the long run to do what’s right for you. Heck, they’re doing it about you!

Photo Credit: Creativity4Us

Building a Brand in the Social Media Era

brandingThanks to smart phones, social media and the 24/7 news cycle, we are now in the era of Social Business.  Every human contact with a brand is amplified.  Some brands have embraced Social Business (UnderArmour, SalesForce), while others have learned a lesson the hard way (Rutgers University, Target).

My friends at SlideKlowd and the co-founder and Brand Strategist Justin Foster know a lot about building a brand in the “fishbowl”.  Justin is a master at this and when he speaks covers a wide range of topics including:

·       How a positive internal culture can be your #1 brand differentiator

·       The first 10 seconds and last 10 seconds of first impressions

·       Adjusting your business and marketing strategy to harness transparency

·       3 emerging business tech trends – and what to do about them.

·       The role in personal branding for professionals and executives

Tomorrow, April 25th from 10:00 am – 11:00 am Central time, Justin will be a guest host on a WEBINAR that will dive into the above topics. You won’t want to miss it folks, I guarantee it! I’ll be there with bells on.

Head on over and Reserve your Webinar seat now at:

slideklowd webinar

FYI, we’ll be using the Slideklowd app during the presentation. Come on, you know you wanna join in on the action.

Yo! I’m firing my current and only employee, Myself!

firing yourselfSome of you know that last summer (2012) or somewhere around there, my friend and cohort Sabrina Baker and I started Discovering Social. Our idea was to assists Job Seekers through Webinars, in person and online workshops, training classes, and whatever else we could do to help them incorporate social media into their job search strategy. We have seen amazing things happen in this endeavor and are running full-speed ahead.

After a few months of diving in and getting the word out we noticed that there were still a few Human Resource and Recruiting folk running  around still looking to learn more about how to build their personal and professional brand and online footprint and trying to determine how to use social themselves (in recruiting and other sorts).

We then began to serve both ends of the hiring spectrum in building our Linked In groups and focusing our training to assists both sides in their endeavor to use social media with work, finding jobs and in sourcing for potential job candidates.

We are seeing tremendous success in helping folks around the globe in this endeavor and it’s what’s keeping us up at night. We’re passionate (to overuse an overused word) about helping others in understanding the what, why’s and how’s of doing social and we’re making some headway.

Conundrum Ahead

That being said, I have found myself overworked and running in a million different directions between my usual HR Conferences, Speaking opportunities, Blogging both here and elsewhere, holding Webinars, training and workshops for Discovering Social and my own business > Social Buzz Concepts. Add to that all the social media management of not only these two companies but my clients as well, and to be honest my head is about to explode. I’m sure you’re exhausted just reading that. So….

I have taken the last few months to really seek out where I need to go and feel that I am to do away with my current company and business “Social Buzz Concepts” and migrate strictly over to Discovering Social as of today.

announcement

I will continue to blog here and over at Discovering Social, as well as SHRM We Know Next, and will continue to manage a  few client social media accounts as I can.

I am excited about where we are taking Discovering Social and I’m passionate about helping others incorporate social in their Job Search strategies, online networking and brand building and developing strategic planning into implementing social into their business initiatives.

Do Your Part

Now we sure could use your support so make sure to check out the NEW DESIGN on our Website, Follow us on the Twitters, Give us a “LIKE” on Facebook Page and join our LINKED IN groups to show your support!

I understand that this is a HUGE leap of faith for me and that thrills me – to no end. I’ve never been one to play it safe – and I’m cool with that!

We thank you for your support – you all are a fantastic community! Stay tuned for more updates.

Finally an App to gauge Employee Morale

morale.meWe’ve heard for several years now that employee morale is at an all-time low due to cut backs, cramming more work on our existing employees and employees are all like “I just want to be heard. This place sucketh.”

Unfortunately, we’ve been thinking that a $5.00 gift card was the answer to all of our problems (How’s that working for ya?). Let’s face it, giving your employees a gift card to Target or KFC isn’t the end all to your dilemma. We are insane to think that if we keep doing the same thing over and over one day it is bound to work. It’s not – it’s just not.

Smart folks are consistently looking for the best ways to solve problems especially in the way of technology. I love keeping these alerts on my radar so I can share them with you when I come across them.

One of my online connections Joel Cheesman, who I met a few years back at the Talentnet Conference in our fine city of Chicago, announced this past March a new tool for helping HR (among other managers) gauge employee morale by his new mobile app morale.me. Joel has been in the Recruiting/HR space for a zillion years and knows the ins and outs. He understands that this has been a real issue with getting crucial feedback and his new app is genius.

hangout with joel cheesman

In fact, I hit Joel up on Facebook and asked  if he would join me in a Google+ hangout to discuss employee engagement,  morale and his new app morale.me.

Here is the recording from the Hangout, in case you missed it (and I’m pretty sure you did).

I can’t wait to hear how this app explodes into our workplaces and changes our levels of engagement. After all, who doesn’t want to be heard and to know that somebody gives a crap about how they are feeling at work?

Now, hop on over to morale.me and check em out.

A look at Mobiles past, present and future

like father like sonBack in the 80′s before some of you were born I moved to Houston, Texas and worked at one of the first mobile companies GTE Mobilnet. Yes, we had those huge hand held phones that you could kill someone with it you hit them with it and of course those clunky bag phones. We thought we were the shizzle!

We knew that cell phones were just taking off but really had no idea that in the year 2013 everybody and their little sister would have one but it seems to be the case.

Take a look at this cool Infographic I came upon that shows the past, present and future mobile stats and such that I found intriguing.

cell phone

Here’s a little something to read while you’re waiting for the kiddies at soccer this weekend “HR Hits the Road: The Impact of Mobile” that will open your eyes to where we’ve come.

Enjoy your weekend and try to disconnect from mobile and spend some quality time with the fam.

Glassdoor’s New Social Recruiting Tools for Hiring and Employment Branding

glassdoor logoI love discussing new technology especially as it relates to the world of work.

Just this week one of my favorite’s Glassdoor added some snazzy services to aid companies in their Employment Branding and Recruiting efforts with their Self Service Online Employer Center. These are FREE tools to assists companies in having a hand in their own company branding and if I do say so myself, a brilliant move by my friends at Glassdoor.

I’ve been singing the praises of Glassdoor for a few years now and just in case you missed it they are one of the main social job and career communities that are changing the way people find jobs and the way companies recruit top talent.

glassdoor ratings

These guys came on the scene in 2007 and here are a few of the items offered to job seekers:

  • Access to the latest job listings
  • The ability to see Inside Connections via their Facebook network
  • Access to company-specific salary reports, ratings and reviews of said company
  • CEO approval ratings
  • Interview questions to expect and what it’s like to work at said company (What to expect)

On the Employer End

Employers can also get involved in the conversation through Glassdoor’s suite of social recruiting solutions to reach target job candidates when they’re making career decisions

This new exciting add-on called the Employer Center is an easy-to-use self-service tool currently in beta that helps companies make social recruiting decisions based on job seeker activity and authentic workplace insights. Take a look at PepsiCo’s page:

Pepsi-Profile.-Short-Version-w.-highlights

With the Employer Center, companies can get access to information about job seeker engagement and demographics, understand what jobs attract the most candidates and when, track employee satisfaction ratings trends, and benchmark their brand’s reputation against competitors.

As a company representative with this account, you can:

  • Update your company’s profile with basic information (i.e. website address, headquarter location, employee count, year founded and more)
  • Provide a company description and mission statement
  • Respond to your company reviews and interview reviews
  • Add awards and photos
  • Request updates to your stock ticker, CEO and list of competitors
  • Flag reviews that may be inappropriate

The amount of insight and data a Brand Manager can obtain from this is unbelievable. I saw this in action in a private Webinar and was astounded!

I’m telling you, there’s no other jobs site or professional network that combines this level of employee feedback and job seeker activity to help companies make more informed recruiting decisions while allowing them to manage their employer brand.

Click HERE for a free Employer Account. If  you don’t check this you’re totally missing out!

Annoying Apps and Invites: Don’t always blame it on your Facebook friends

facebook_apps_and_gamesWe’ve all been inundated with app requests within Facebook such as Angry Birds, Farmville and even Birthday requests. It never seems to stop.

There was a time when I would literally post status updates saying “I won’t join your Farmville – no matter how much you pay me, so stop sending the request to join.” Some folks got offended and others got me to thinking that perhaps it wasn’t my friends at all trying to get me to join them in playing games on Facebook. Hmmm…..

I then put on my research cap and went to looking around the webs for more information on this and found things such as:

With that knowledge I quickly started changing all my notifications and settings within Facebook having to do with the apps and games. Guess what? Nothing changed. I continued to receive notifications and requests.

This got me thinking to myself “If Facebook can control the ads we see by what we’re discussing – perhaps they’re the ones sending me those app and game suggestions.” As a matter of fact, I’m sure that these companies are paying Facebook to have their precious app incorporated within the platform and how are folks to hear about the app if Facebook doesn’t tell them?

Then I wondered if I was yelling at my friends within Facebook to stop sending me requests for no reason? It’s quite possible.

We have been sold a bill of goods that if we change our notifications and settings we have control over what we see. We’ve also been told that we can control our privacy settings by a click of the button – but is this really the truth? I think not.

Here’s the thing we need to understand – no matter what we do Facebook (or any other platform) can do what they want with our information. Nothing on the webs is private or can be kept under control – we’re only made to believe that and we shrug our shoulders and continue on about our business.

Facebook keeps looking for ways to get information to the masses through what we share, like and talk about. That’s a fact and I don’t blame them for that. They have to make money somehow.

I just think they should come right out and say it “We’re watching everything you do – so we can suggest what you’ll like next, where you’ll eat, what you buy, what games you play, who you play them with” etc. Not making us think that our actual friends are calling on us to join them in their endeavors.

In the end I must apologize to my Facebook pals. I’ve been blaming you for something I should have researched earlier.

What do you think? Have you thought the same thing?