I’ve been doing a lot of research lately as to what companies are doing in the way of staying engaged with their employees and customers, especially now that we’re all mobile.
Most of what I have been reading is that though companies are realizing their employees and customers are already online, they are not quite sure how to incorporate it into their culture.
While I was visiting my family back in Alabama, I noticed my daughter kept getting texts from her boss as to her availability to work, times and so-forth. I realized that getting on the text band wagon at work could be both a useful and annoying tool.
It gives immediate access to recipients and could be used to stay continually engaged with mobile employees who are out in the field, changes in shift updates (as in the case of my daughter) and if one used a little creativity they could easily alleviate costs and headaches by going mobile.
The way we communicate is evolving. Here are a few new stats:
- 94% of Gen Y own cell phones
- 6.5 Trillion SMS (short message services – text, mobile, web) messages were sent in 2010
- 8,000,000,000,000 Text messages will be sent in 2012
- In 2012 more time will be spent accessing the internet via mobile than the computer
I think something to keep in mind is staying true to your company’s culture and where it’s headed. And also looking at the demographics of your employees (millennials, boomers, etc.).
I know that email is so 2010 and I personally get so many emails I can hardly sift through them. I prefer texting over emails and phone calls. In fact, I wish I could change my voice mail to say “This is Susan. Please hang up and send me a text.”
So what is your Preferred Method of Communication?



