Networking is a bunch of malarkey!

network meetingToday’s guest post comes from my friend in the HR/Recruiting world Bonnie Ungaro who is in my neighborhood, ya’ll! Bonnie know’s what she’s talking about when she writes about networking and I wanted to share with you to spur you into networking – online and off! Enjoy, and make sure to connect to Bonnie and subscribe to her blog where this post was originally aired. She’s also on the Twitters.

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How to make a real connection with other professionals? 

Ah-ha, gotcha! I don’t really believe networking is BS, however earlier in my career I honestly did not see the value and here’s why – I was meeting the wrong people.

In the beginning of my career I attended several conferences, seminars and networking events and had a decent amount of exposure to HR folks. However, a majority of the time I had the luck of running into one of two kinds of people “The burnt out HR person” and “The blah blah me, me, me person. Of all the many HR folks I met I only made two valuable HR connections (connections that I am still in contact with today!).

Here’s one super awkward example from my experiences. A couple of years back (before my professional social media days) at ILSHRM, I attempted to “network” during the lunch break. I approached three different tables with people and asked if I could join them for lunch. The first two tables told me they were full, the last table had one woman and she was the “classic burnt out HR person“. It was terrible! I felt like I was in high school, and that I was a huge LOOSER:(

But it’s not just me! Recently, in speaking with some of the younger folks at work about networking I’ve learned they too don’t see the value. Additionally the networking events I do attend in my community (from an eyeball perspective) the average age is 45+, not to mention many of these seasoned professionals have well established relationships so when they are at these event they are talking with each other. This situation is highly intimidating to “younger”/ “foreign” people. (Stay tuned for my post about seasoned professionals and being inclusive.)

Here’s how YOU can network more efficiently:

1:) Use social media to make connections. Using Twitter, LinkedIn, Facebook and/or G+ or one of the many other social media sites out there will help you find “the good ones”, the people worth connecting to!! It’s kind of like how Match.com changed the dating world. Yeah, you’ll still meet weirdos but you’ll also have a greater chance at connecting with really amazing people in your industry!

2:) Once you’ve established the “superficial” social media connection, schedule a phone chat, G+ hangout or Skype call with the people you see potential value in. This will further your relationship and open the door to a real professional connection.

3:) Ask your new contacts if they will be attending any of the upcoming conferences, seminars, etc. If they are arrange a time to meet.

So that’s you’re 1,2,3 to making valuable connections and networking more efficiently.

On another note, if you’re like me and kind of shy, don’t be afraid to say hi to someone you’ve met through social in person or AKA “IRL”. Some will be receptive and some may not, but at least you can walk away saying you tried.

Meet the Author:

bonnieMy name is Bonnie and I am certified human resources professional, and certified social sourcing recruiter. I have great passion for all HR topics that I share over at TheHRLife. I’d love for you to come visit! Feel free to connect.

Cool story Brew! @HouseOfBrew discusses his Meet Meme Event Trading Cards story! #WatchThis

I was so lucky to have my friend Jonathan Brewer and a few of my other friends on a Google+ Hangout today. I have known of Jonathan through his Meet Meme Trading Cards for around a year or so through #SHRM11 in Las Vegas.

I actually had the fabulous opportunity of meeting him IRL at this years #SHRM12 in Atlanta a few weeks back where he and I sat around a table in the Bloggers Lounge and talked shop.

His story is too cool and I wanted you all to hear it, so I asked him if he would be up for a video interview – there you have it. Take a look. You may see a few of your online friends like Dwane Lay, Paul Hebert, Tracy Tran, Robing Schooling, John Jorgensen, Joan Ginsberg and Matthew Stollak.

I love these kinds of stories about great ideas and how they come about. I also see in this story the value of connections.

Thanks Jonathan and all of you who participated.

Later!

Boomers, Networking and Baby Showers

Since I am on the road traveling, I thought I would pull one of my guest posts out for you guys this week: Take it away – Joan.

A NOTE TO MY FELLOW BOOMERS - Back when you and I began our professional lives, the term “networking” was not in widespread use. We got our jobs and presumed that if we worked hard and long at them, we would stay working. No one spent time deliberately trying to cultivate a professional network for future job opportunities. If you had a professional network, it was created as a necessity of your particular job.

The economy was shifting underneath us, though. The country was gradually moving from manufacturing goods to providing services, and technology allowed businesses the flexibility of geographic moves and fewer employees. So when the economic bubble finally burst a few years ago, many of us had no professional network to turn to when they lost their job.

Yes, there are job boards and job fairs and even old-fashioned want ads. But statistically, most people get jobs through referrals. In fact, around 60% of all jobs are filled by referred candidates, because studies show that they make better employees.

But being referred means having a network of people willing to refer you to their boss, colleague, or acquaintance. And it is your responsibility to make sure that the world, or at least as large a network as you can grow, knows you are looking for work.

I recently attended a baby shower. As luck would have it, I ended up sitting next to a woman who had recently left the hospital accounting department where she and the hostess worked together, and was in the market for another job.

“I’m an HR consultant,” I told her, “and maybe I can help with your search. Do you have a business card or other contact information with you so that I can put the word out on my network?” Sadly, she had nothing to give me other than her name and piece of paper with her phone number scribbled on it.

In the job search world, this woman didn’t exist.

The lesson here? Treat every event in your life as a potential networking event. 

Networking means establishing conversations with people you meet, being prepared to explain your needs if the opportunity arises, and offering to help them if possible. It’s never too late to start, and there are many opportunities to network that you may not even consider. Use them all, and develop a network even if you are employed, because, as a wiser person than me once said, you should expect the unexpected.

Oh, and carry a business card with you. Always.

About the Author: Joan Ginsberg, JD, SPHR

From police officer to law professor to HR manger, Joan has traveled a unique and interesting career path. Recognizing the common and vital thread running through those fields – a commitment to communication and honesty – Joan has fully embraced both in the new and exciting field of social media management. She writes about HR and workplace issues at her blog Just Joan ( www.joanginsberg.com)  and Women of HR. (www.womenofhr.com) She is the president and co-owner of Castanet Social, a social media services company for small business, and the Director of Social Media for the Human Resources Association of Greater Detroit (HRAGD). She is highly active in the online HR community through social media outlets like Linkedin, Facebook, Twitter, and Google+.

joan@joanginsberg.com

@JoanGinsberg  (Twitter)

JoanGinsberg (Facebook and Google+)