Here is a great post I came across this past week by my online friend Bill Vick from his site where he dives into using social media as a tool in recruiting and social networking. He puts out some great content and I’d like to share this video interview he did with Leslie Mason of the recruiting team Intuit. You can find the original post HERE!
First get all your profiles “social ready” especially your LinkedIn profile. Make it easy for candidates to find you, have your LI Profile completely updated. Make sure you are an open networker and your profile clearly spells out what you are recruiting for, what industries, etc. and how to contact you so candidates can find you. I also use a one click LinkedIn invitation and post that on my profile so people will connect with me. A friend of mine, Stacy Zapar, figured out a way to do it. Here’s her article with instructions: http://www.stacyzapar.com/2010/12/how-to-be-linkedin-pro-create-one-click.html.
My favorite tool and secret weapon is the Bitly Bundle! Keep all your current job openings in a bitly bundle and post it on your LinkedIn profile at the top of your summary. You can tweet and post to Facebook directly from the bitly bundle. I socialize my bundle every Friday so people can review my job openings over the weekend. It’s quick and easy and only takes one click. Bitly also tracks analytics and creates a QR code for your jobs… very cool.
Some quick ways to automate are to follow blogs and online papers like Mashable, TechCrunch, Fortune, VentureBeat, INC.com, Wired, Engadget, etc. Then use RSS feeds to Google Reader or Outlook. You can quickly scan and click on interesting articles and then use a tool like Buffer App to schedule sharing via Twitter, LinkedIn and FB. This is a free tool that allows you to schedule up to 10 articles at specified times each day.
HootSuite or TweetDeck are great tools to manage social feeds. I use HootSuite and have linked it with my Twitter, Facebook and LinkedIn Feeds. I have tabs for each stream and can schedule posts to all of these networks, multiple times. Bullhorn Reach is also a free service to automate job postings; it will send your jobs out to your specified networks at specified times.
People are visual… we find that candidates today want to see what it would be like to work with potential employers. A great way to show your company’s culture is with Pinterest. You can create Community Boards with pictures of your campus and candid pictures of employees having fun at work as well as videos from the hiring managers. This gives candidates a peek behind the curtain, into your organization.
Remember the first rule of social is to build relationships! We are not out there to be a job board aggregator. Become a subject matter expert in your area… follow thought leaders, engage with them, comment on and share their articles. You never know…one day you may get an invitation from Bill Vick to be interviewed.
Make sure to connect with both of these fine folks online – there’s great learning coming your way when you do.