I’ve been getting a lot of info across my desk on NewsGator and how they’re consistently adding technology into the mix. They are truly one of the ones on the cutting edge of Social Technology. They’re finding out how to incorporate it into the Enterprise (and I don’t mean Star Trek).
My radar is always up when it comes to this topic because I love seeing organizations come up with creative social technology that greater assists us with things like recruiting, engagement, etc.
NewsGater has been around a few years but they’re always innovating, improving and staying relevant. In their own words they’re “Making the Social Workplace a Reality” and not just chit-chatting about it. This is the stuff that rocks my world!
In case you haven’t heard of NewsGator here’s a little history lesson. They came on the scene in 2004 with the hope of transforming the way people consumed information with the use of RSS (Really Simple Syndication). They quickly catapulted into the world of knowledge sharing, collaboration, and ultimately, enterprise-class social business software that extends across the Globe. This is good news for large organizations with employees all over creation.
Just this month (February 2013) NewsGator unveiled the latest version of its Social Sites social business platform that lets people work the way they would prefer (take that YAHOO) while remaining engaged in the important conversations going on throughout the organization. It allows employees to easily monitor conversations, interact with other employees on collaboration and knowledge sharing, and work the way they work best, as individuals.
I love what Daniel Kraft, NewsGator’s president/CEO says about the way we work, saying:
“Not everybody works the same way in the workplace. For social to truly succeed and increase human productivity it must tune to how people work individually. Social Sites lets people intuitively participate and shape social interactions in ways that suit them, helping them add value through this increased connectivity.”
This is so true in that you may have employees who prefer to work remotely, those that work from home, or those that still insist on “seat time” in the cubicle – allowing them access to these social tools keeps them engaged, happy and productive.
Take a look how General Mills is using NewsGator for these very things:
As a leader in the social workplace, NewsGator understands that as we incorporate social tools into our organizations and allow our people to be a part of the internal conversation we will see the big ole ROI in greater productivity, increased engagement, and a higher level of connectivity.
It’s a win-win, really!
Photo Credit: OnTheNetOffice