I have spoken at my share of events and conferences especially in regard to technology and social tools in the workplace. Something I have to keep in mind is that “Not everyone is on the same level playing field.” We’re all at different levels of adoption and knowledge of these things. And that’s okay.
At a few recent events we (those of us who have been involved in social and technology longer) seemed to have forgotten this and really seemed to have taken it over the top of the heads of the attendees.
Sometimes we talk to our audiences in our own language and they’re sitting out there looking at us like a young calf looking at a new gate.
I try to remember when presenting that it’s best to “keep it simple, stupid” – because you don’t want to lose your audience completely.
When holding social presentations there will probably always be a mixture in the crowd of the following:
- Those that have no clue about social adoption (as it regards internal collaboration and social media at work)
- Those that understand the need for adopting but have no idea how to begin
- Those that think these tools should never be incorporated into the cubicles and spend tons of dollars on “how to block it” at work
- Those that have jumped in and are getting their feet wet
- Those that have fully adopted technology (mobile, internal tools, etc) and have seen great success
This will more than likely always be the case. That being said, it does make it difficult when presenting to this kind of crowd. Perhaps it’s best when planning our events to segment our presentations into (a) (b) and (c) groups instead of lumping them all together.
At one of my most recent events I had a few folks (ladies) come to me in the lady’s room afterward to tell me “Thanks for talking on a level we could understand. Most of us aren’t up to speed and you kept it simple and very easy to understand.”
HR is rapidly advancing in social technologies but we must remember to share on a level that folks can understand not only in the need for incorporating these tools, the benefits and ROI’s but also share the “Here’s how to do it” as well.
Cause let’s face it – we can pretty much Google stats and the “WHY you need to do Social” – am I right?
Photo Credit: JohnHaydon