Today, job seekers not only want to know what jobs are available, or what kind of salary they’ll earn or even what the company culture is like, they also want to know how rosy the outlook is for the company’s future. While most often business outlook is an important topic to investors, shareholders and others focusing on finance, it’s increasingly becoming HR’s employment brand issue too.
Have you asked employees their opinion of your company’s business outlook? If not, you may want to take a look at your company reviews on Glassdoor where you can find candid employee feedback. As part of Glassdoor’s ongoing online company review survey, employees voluntarily and anonymously share their perspective about the work environment, the culture, their satisfaction with key factors like compensation and benefits, and they share their opinion on the following question: Do you believe your company’s business outlook will get better, stay the same or get worse in the next six months?
Just think about the signals this sends your candidates that are deciding to come work for you.
To see what employees at your company think, you’ll need a free employer account. This will allow you to read all of your company’s reviews and be able to see their take on the company’s future business outlook. Below is a recent company review from a Google Sales Executive that shows where, if provided, in each company review you can find sentiment on business outlook.
Curious to see what companies do stand out in terms of business outlook in the eyes of employees? Glassdoor recently released a new report that looks at Top 10 Companies with the Best Business Outlook based on company reviews shared in April. At the top of the list is Google – 86% of employees believe the company’s business outlook will improve in the next six months. See the complete list and how employee satisfaction stacks up at the top-rated companies:
This report is a good reminder that employment brand isn’t just a reflection of what a company has done, but it’s also a promise of what the company can do.
Photo Credit: Noozmag
About the Author:
Today’s guest post comes from my pal Samantha Zupan who is Glassdoor’s Corporate Communications Director. Glassdoor is a jobs and career community that is changing the way people find jobs and companies recruit top talent. Follow Samantha on Twitter @SamanthaZupan.